Bora Nikolic

LATEST FROM BORA'S DESK

A lion is not concerned with the opinion of sheep

Why Being Great at One Thing Isn’t Enough Anymore

Learn how building a modern Renaissance skill set across design, engineering, and strategy can future-proof your career.
June 1, 2025
 · 
4 min read

This Is How Thinking Dies

Convenience is killing creativity, and why reclaiming the messy, manual work of thinking might be the most important thing we do.
May 21, 2025
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2 min read

No Inspiration? No Excuse. 

Inspiration is overrated - great work comes from discipline, not divine lightning.
May 5, 2025
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2 min read

AI Broke the Interface. Now What?

AI didn’t just change the interface. It shattered the rules of UX and designers need to rebuild them.
February 22, 2025
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3 min read

Design is About Business Outcomes

Great UX is not just good design. It is a strategic advantage that drives real business results across engagement, retention, and revenue.
January 5, 2025
 · 
4 min read

Talking to Machines

We’ve gone from punch cards to prompting ChatGPT - and most people still don’t know how to ask the right questions. LLMs aren’t magic. They’re a new interface for thinking.
November 8, 2024
 · 
3 min read

Make Something Wonderful

June 27, 2023
 · 
2 min read

The Future of Spatial Computing

Any sufficiently advanced technology is indistinguishable from magic - Arthur C. Clarke
June 13, 2023
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4 min read

Deciphering the Future: A Framework for Predicting Innovation Trends

A framework and guide for predicting predicting innovation trends.
May 13, 2023
 · 
15 min read

Transformers Demystified

Transformers in AI
March 19, 2023
 · 
3 min read

Is AI Fast-Tracking Innovation?

AI == Innovation
March 1, 2023
 · 
3 min read

Navigating Design Leadership

The art of design leadership
January 19, 2023
 · 
4 min read

BJ Fogg Behavior Model: How to Apply It to Digital Product Design

Understanding and architecting behavior
May 30, 2022
 · 
9 min read

Persuasion Design

Mastering the art of influence in UX
May 14, 2022
 · 
4 min read

Guide: Heuristic Analysis

How to identify common usability issues
August 9, 2021
 · 
15 min read

Building Research Teams

A strategic approach to internal research teams.
June 18, 2021
 · 
5 min read

Cognitive Chaos

The importance of keeping things simple.
June 14, 2021
 · 
3 min read

Qualitative and Quantitative Research

Demystifying research methods.
June 1, 2021
 · 
19 min read

Emotion in Products

Why emotion matters.
May 4, 2021
 · 
3 min read

The Future of Work

Building high performing organizations.
October 12, 2020
 · 
3 min read

The Hands-On Executive

Balancing strategy and action.
August 5, 2020
 · 
3 min read

The Jobs to Be Done Transformation

People don't buy products — they hire them to do a job.
May 12, 2020
 · 
5 min read

Investing in Design and Engineering

The power of cross-department harmony.
April 25, 2020
 · 
8 min read

Unavoidable Practices for Entrepreneurs

Focus on the things that matter.
April 13, 2020
 · 
3 min read

The Power of (Minimum Viable) Brand

People don't buy what you do; they buy why you do it.
April 8, 2020
 · 
5 min read

Product vs. Feature Teams

Which one do you manage?
February 27, 2020
 · 
3 min read

Unleashing the Power of Design

Beyond the veneer of a user interface.
February 19, 2020
 · 
4 min read

A New Chapter

January 1, 2020
 · 
3 min read

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